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    Marketing Masterclass
    Presented by Linda Feldman

    What is Marketing: Advertising vs. Marketing
    Marketing Components and Types of Marketing
    Customer Insight, Branding, Strategy & Planning
    Market Research and Personalization/Brand Loyalty
    Marketing Innovation and Awareness
    Social Media, SEO, Content, and Metrics Part I
    Social Media, SEO, Content, and Metrics Part II
    Marketing Tools, Tactics & Key Performance Indicators
    Marketing Budgeting & Maximizing Marketing Costs
    Question & Answer
    POWERPOINT SLIDES

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